Hey Everyone,

Closeup recently launched a new toothpaste co-created with cosmetics dentists called the Diamond Attraction in Mumbai last week and I had the opportunity to cover the event. The launch was held at Bungalow 9, Bandra  where I got to meet fellow bloggers in Mumbai and it was a night to remember! Here are soe glimpses from the fabulous event.

Closeup Diamond Attraction Toothpaste Launch & Event Pics

Closeup Diamond Attraction Toothpaste Launch

Commenting on the launch Atul Sinha, Category Head, Oral Care HUL said, “We believe Closeup Diamond Attraction will be a game changer in the category as it transcends from oral care into the beauty space, and leverages on the growing trend of involvement in the beauty segment. Co-created with cosmetic dentists, new Closeup Diamond Attraction is proven to give visibly white teeth from the first brush itself.  It is a must-have for new age beauty kits.”

Closeup Diamond Attraction Toothpaste Event, Mumbai

Closeup Diamond Attraction Toothpaste

Closeup Diamond Attraction is a revolutionary toothpaste that makes use of patented blue light technology which works instantly to make teeth whiter, and over time it continues to work to give you a whiter, brighter and more radiant smile. Closeup Diamond Attraction is all you need to get an instantly white smile, anywhere and anytime.

Fun Props at Closeup Diamond Attraction Event

Indian Beauty Blog: Ritu & I posing for the shutterbugs :p

The event had some quirky props for us to pose with and we were more than happy to oblige! Later, we witnessed a beautiful dance performance to launch the Closeup Diamond Attraction Toothpaste.

Closeup Diamond Attraction Launch, Mumbai

There was a live demonstration where we could instantly witness the Diamond Attraction’s results by dipping the pearls in its solution for a minute and we sure ended up with pearly whites. I’d love to test if the toothpaste manages to work the same magic on my teeth! Since Closeup Diamond Attraction claims to make teeth instantly whiter while giving progressive results I shall test it for month and update you guys on how well it worked for me.

We partied the night away and it was one of those rare moments when work feels like fun. Though I was in Mumbai only for an overnight trip we Delhi bloggers managed to make the most of it and I’m dying to post photos of our trip. However, you can check some of the glimpses by following me on Instagram.
I already miss Mumbai so darn much and hope to be back there soon!