New Lakme Eyeconic Kajal Review, Swatches, Price & Buy Online India

New Lakme Eyeconic Kajal 22Hr Review, Swatches, Price & Buy Online India

Brands seem to be on a roll when it comes to reformulating/revamping kajal these days. Not a surprise though considering how competitive the market for kajals or kohls is in India. Even a girl who does not enjoy wearing makeup, mostly never leaves her house without a dash of kajal on her eyes. Recently, Lakme launched the new Eyeconic Kajal in black which claims to last upto 22 hours instead of 10 hours like its predecessor. Read on to know how well it performs as per its claims.

Lakme Eyeconic Black Kajal 22hr Review Swatches Price Buy Online India

Lakme Eyeconic Black Kajal 22hr Review, Swatches, Price & Buy Online India

Price: Rs 210 for 0.35 gms
Can be bought online at Amazon India

Product Description
A smudge-proof as well as waterproof kajal for everyday use, the new Lakmé Eyeconic Kajal promises to last up to 22 hours. Say goodbye to touch-ups and a big hello to long lasting finesse to your eyes, all through the day!

New Lakme Eyeconic Kajal Review Price

New Lakme Eyeconic Kajal Review & Price

New Lakme Eyeconic Kajal 22 Hr Review, Swatches, Price & Buy Online India

Packaging
The new Lakme Kajal is packaged almost identically to the older one. It is a slim retractable pencil with the shade mentioned on the bottom to distinguish it from the other Lakme colored kajals. I love the fact that Lakme has managed to keep the price very affordable yet provide a retractable packaging that prevents wastage due to sharpening. However, I do wish they start color coding the kajal as I always have a hard time finding a particular color while getting ready in the morning, especially in a hurry.

Best Black Kajal India Lakme Eyeconic Kajal Review

Best Black Kajal in India: Lakme Eyeconic Kajal Review

Shade
I have always found Lakme Eyeconic to be the best kajal in India in terms of the color and pigmentation. The new variant too doesn’t disappoint in this department either. It’s jet black in color, almost identical to the older Lakme kajal. The kajal also makes for a great eyeshadow base to make the eyesahdows pop especially with a smokey eye makeup.

New Lakme Eyeconic Kajal Review Swatches Best Affordable Kajal

New Lakme Eyeconic Kajal Review & Swatches

New Lakme Eyeconic Kajal 22 Hrs Review Buy India

New Lakme Eyeconic Kajal 22 Hrs Review & Buy India

Texture & Pigmentation
The new Lakme Eyeconic Kajal 22hr has a very smooth and creamy texture. It glides easily onto the lids and does not break even in the hot weather. The pigmentation is superb and a single swipe gives an intense black finish. It shows up easily on the waterline and I find it a hint more pigmented than the Maybelline Colossal Kajal.

Staying Power
The big difference in the old and new Lakme Eyeconic Kajal seems to be the staying power as marketed by the brand. Well I certainly do not have the will power to apply it for 22 hours and test it, however it does stay put for a good amount of time. To be honest, there isn’t a major difference in the old and the new one. The kajal is smudge proof and waterproof for about 8 hours after which it starts to smudge.

New Lakme Eyeconic Kajal Swatches Review 22hr

New Lakme Eyeconic Kajal Swatches & Review

Overall, its one of the best affordable kajals in India. I wasn’t able to judge a big difference between the old and the new Lakme Eyeconic Black Kajal and I’m glad the price wasn’t increased despite the makeover of the product as is the case with most ranges.

New Lakme Eyeconic Kajal 22hr Swatch EOTD Review

New Lakme Eyeconic Kajal 22hr Swatch, EOTD & Review

Pros of New Lakme Eyeconic Kajal Black

  1. Smooth and creamy in texture
  2. Highly pigmented
  3. Super staying power
  4. Smudge proof and waterproof
  5. Easy on the pocket

Cons of New Lakme Eyeconic Kajal Black

  1. Pretty much the same wear time as the previous variant

HBM Rating
4 / 5(Reviewed by Lisha B.)New Lakme Eyeconic Kajal Review, Swatches, Price & Buy Online India

HBM Recommendation: The new Lakme Eyeconic Kajal is jet black in color which shows up beautifully on the eyes. It stays put for a good amount of time and has a very smooth texture. Even though the 22hr claim seems a bit hyped, I still highly recommend it as it still is one of the best kajals available in India.